Account Manager, Implementational Planning
The Account Manager, Implementational Planning at WPP Media is a pivotal role within the WPP 650 team, focusing on translating client media strategies into actionable implementational plans across various channels, including digital, audio, VOD, and AV. This position is integral to delivering day-to-day excellence in cross-channel planning and activation, ensuring seamless execution and measurable outcomes for both brand and performance objectives.
Key responsibilities include supporting Account Directors in delivering integrated planning and activation, preparing comprehensive implementational responses, and maintaining strong client and partner relationships. The role involves contributing to the development of detailed tactical plans aligned with overarching media strategies, adhering to the OASIS framework within the WPP Open ecosystem. Additionally, the Account Manager will assist in cross-channel optimization efforts, implement measurement frameworks, analyze performance data, and coordinate insights for Post-Campaign Analyses (PCAs).
The ideal candidate will have proven experience in media planning, digital activation, or implementational planning, supporting complex client accounts and integrated media strategies. A solid understanding of cross-channel planning, data analysis, integrated media testing, and client relationship management is essential. The ability to translate high-level brand and performance strategies into detailed tactical plans across the media mix, aligned with the OASIS framework, is crucial. Good knowledge of the full media landscape and core media buying platforms is also required.
WPP Media offers a collaborative and innovative work environment, providing opportunities for professional growth and development. Employees have access to internal learning platforms, certifications, and training sessions, as well as wellness programs and significant paid time off. The company values diversity and inclusion, fostering a culture where everyone feels they belong and has the same opportunities to progress in their careers.