Account Manager - Paid Social
The Account Manager - Paid Social at WPP Media is responsible for developing and executing paid social media strategies that align with client objectives and key performance indicators (KPIs). This role involves managing the end-to-end setup of paid social campaigns across various platforms, including Facebook, Instagram, TikTok, Snap, and others. The Account Manager will work closely with the Account Director and the Global Hub team to ensure the successful delivery of client accounts.
Key responsibilities include creating comprehensive paid social media plans, articulating campaign tactics, and presenting these strategies to both internal and external stakeholders. The Account Manager will oversee the setup and optimization of campaigns, utilizing advanced features such as bid rules and third-party optimization tools to achieve client results. Regular quality assurance checks, performance monitoring, and troubleshooting are essential to ensure campaigns deliver as expected. Additionally, the role involves producing detailed performance reports and providing insightful commentary and recommendations to clients.
The ideal candidate should have experience in digital marketing or agency-based roles, with a proven track record of working with clients or external stakeholders. Extensive experience in setting up and optimizing paid social campaigns across key platforms is required, along with certifications such as Meta Blueprint being advantageous. Strong analytical skills, attention to detail, and the ability to identify trends in large datasets are essential. Excellent communication skills and the ability to build and maintain client relationships are also critical for success in this role.
WPP Media offers a collaborative and supportive work environment, with opportunities for professional growth and development. Employees can tap into the global WPP network to pursue their passions and learn at the cutting edge of marketing and advertising. The company provides competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Joining WPP Media means becoming part of a global media collective that values creativity, collaboration, and innovation. The company is committed to fostering a culture of respect and inclusivity, where everyone feels they belong and has the same opportunities to progress in their careers. With a hybrid work approach, employees can enjoy a balance of in-office collaboration and flexibility.