Advanced Analytics Associate Director, GOC

WPP Media is seeking an Advanced Analytics Associate Director to lead the North America Analytics team within the Global Operations Centre (GOC). This role involves collaborating with teams across the United States, Europe, and Asia to deliver high-impact solutions in a multicultural environment. The Associate Director will oversee the design and measurement of brand and direct response campaigns, including Brand Lift studies, A/B testing, and Matched Market Tests (MMTs), ensuring alignment with client objectives.