Associate - Biddable Social
The Associate - Biddable Social role at WPP Media involves executing social media campaigns across major platforms such as Facebook, LinkedIn, and Twitter for various WPP Media agencies. The position is based in Manila, Philippines, and focuses on delivering effective social media strategies for a diverse portfolio of local and global brands.
Key responsibilities include supporting managers in full-funnel planning tactics for social activation, encompassing awareness, consideration, and conversion touchpoints, including eCommerce requirements. The role also involves implementing social campaign activities, providing actionable insights during mid and post-campaign reports to enhance in-flight optimizations and future campaign recommendations, and attaining relevant certifications such as Facebook Blueprint Planner and Buyer certifications, as well as Twitter Flight School Badges.
Candidates should have a solid understanding of WPP Media Agency deliverables and campaign KPIs, as well as media behaviors and how target audiences interact with social touchpoints. Proactive identification of opportunities to improve and enhance clients' campaigns, ensuring compliance with finance processes and WPP Media policies, and fostering cross-functional collaboration are also essential aspects of the role.
WPP Media offers a dynamic work environment that emphasizes creativity, collaboration, and professional growth. Employees have access to the global WPP Media and WPP networks, providing opportunities to pursue their passions, expand their networks, and stay at the forefront of marketing and advertising. Benefits include competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days.