Associate Director, Analytics
The Associate Director, Analytics at WPP Media will join the Global Analytics & Insights team, reporting to the VP of Global Analytics. This team focuses on media effectiveness measurement, campaign analysis, and client communication to enhance brand value. The role involves collaborating with a leading travel brand to harness data and improve campaign performance through the development and deployment of media measurement solutions.
Key responsibilities include partnering with the Global Analytics lead to develop and communicate global measurement frameworks to regional and market-level teams. The role requires operationalizing these frameworks to ensure consistent media analytics approaches across regions. Additionally, the Associate Director will develop standardized analytics tools and analyses through the creation of AI agents, support account teams with comprehensive measurement and testing plans, and provide actionable insights to optimize campaign performance, focusing on brand and conversion lift studies.
The ideal candidate will possess a degree in a quantitative field such as Statistics, Mathematics, Economics, Engineering, Physical Science, or Computer Science. They should have experience in analytics, measurement, data science, or a related field, with knowledge of applying measurement to media campaigns through platforms like Meta, Google, TikTok, Snapchat, or Pinterest. Strong problem-solving skills, a solid understanding of statistics including hypothesis testing and distribution theory, and proficiency in SQL and R/Python are essential. Experience with digital ad technologies and cloud platforms is advantageous.
WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees have access to the global WPP network to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestones. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.