Associate Director, Content +
The Associate Director, Content + at WPP Media is a pivotal role within the Sports & Entertainment practice, focusing on managing and enhancing the client's soccer partnerships. This position involves strategic oversight of partnerships with leagues, teams, talent, and governing bodies, ensuring seamless integration across media, experiential, content, and talent channels. WPP Media is a global media collective that leverages creativity and technology to drive growth for leading brands.
Key responsibilities include leading the strategic planning, negotiation, and activation of a diverse portfolio of sports and entertainment partnerships, with a primary focus on soccer. The role requires managing all aspects of the partnership lifecycle, from opportunity identification and agreement structuring to the execution of deliverables. Ensuring that these partnerships are integrated holistically across various channels to develop impactful campaigns is essential. Additionally, the Associate Director is responsible for continuously optimizing partnership value, monitoring performance, and implementing strategies to maximize return on investment in alignment with client objectives.
The ideal candidate will have over seven years of progressive experience in sports and entertainment marketing, with significant time spent in an agency setting or managing a diverse brand partnership portfolio. Strong leadership skills are essential, as the role involves mentoring and inspiring a team of marketing professionals. The candidate should possess excellent strategic thinking abilities, effective client relationship management skills, and a proven track record in negotiating and activating high-profile partnerships.
WPP Media offers a competitive compensation package, including medical, vision, and dental insurance, group retirement plans, significant paid time off, and employee mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development within a collaborative and innovative environment.