Associate Director, Creative & Innovation
The Associate Director, Creative & Innovation at WPP Media is a pivotal role within the agency's Creative + Innovation team, dedicated to enhancing advertising's value through innovative content solutions. This position focuses on leading cross-channel creative initiatives for high-profile clients, particularly a Fortune 100 retail client, by developing and executing branded content, integrations, social collaborations, experiential marketing, influencer partnerships, and sponsorships.
Key responsibilities include serving as the primary contact for custom branded content and sports sponsorship programs, managing budgets, timelines, and creative approvals, and ensuring seamless collaboration between internal teams such as Planning, Activation, Strategy, and Analytics. The role also involves cultivating strategic relationships with digital publishers, TV and streaming networks to proactively address client business objectives, staying abreast of marketplace trends, and providing strategic oversight and coaching to junior team members.
Candidates should possess over six years of professional experience in media, marketing, advertising, production, or related fields, with a strong background in sports media, marketing integrations, and sponsorships involving entities like the NBA, NFL, or Olympics. A comprehensive understanding of global media landscapes across North America, EMEA, and APAC is essential, along with extensive knowledge of television and video production processes. The ideal candidate is adaptable to fast-paced environments, detail-oriented, ambitious, and a natural collaborator with a keen interest in current trends and pop culture.
WPP Media offers a competitive salary range of $75,000 to $180,000 USD, along with a comprehensive benefits package that includes medical, dental, and vision insurance, generous paid time off, and access to employee resource groups. The company fosters a culture of creativity, collaboration, and continuous learning, providing ample opportunities for professional growth and development within a dynamic and innovative environment.