Associate Director, Data Strategy
The Associate Director, Data Strategy at WPP Media is a pivotal, client-facing role that bridges audience strategy, data activation, and media technology. This position focuses on supporting Estée Lauder, a leading global beauty brand, by developing and implementing data-driven media strategies. The role involves collaborating with internal teams, external partners, and clients to address complex data challenges and deliver measurable outcomes.
Key responsibilities include defining audience frameworks, developing audience strategies and insights, assessing client data maturity, and supporting privacy-safe data collaboration. The role also involves building and syndicating audiences across relevant platforms, analyzing audience-level reporting, monitoring audience onboarding and syndication health, and owning audience integration documentation. Additionally, the Associate Director will become a product expert on WPP Open and support its growth by driving adoption of data assets and capabilities.
Candidates should have significant experience in data strategy, audience strategy, martech/adtech, or a closely related field, ideally within a media agency, consultancy, or platform environment. They should demonstrate the ability to develop audience-first strategies using various data types and translate strategy into activation-ready audience logic. Experience in creating audience insights and reporting within audience management platforms, familiarity with identity and data onboarding concepts, and a working knowledge of the adtech/martech ecosystem are essential. Strong client-facing communication skills and a commitment to continuous learning in a fast-moving industry are also important.
While specific compensation details are not provided, WPP Media offers a comprehensive benefits package, including health insurance, retirement plans, paid time off, vision insurance, and dental insurance. The company fosters a culture of openness, optimism, and extraordinariness, encouraging collaboration, embracing change, and challenging conventional thinking. WPP Media is committed to delivering exceptional experiences for both clients and employees, providing opportunities for growth and development.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. The company values building trust and enhancing understanding through collaboration, adopting a growth mindset, and pushing boundaries to drive innovation and growth. WPP Media's work for leading brands drives growth that fuels the global economy, shapes culture across countries, and brings frontier technology development to life.
This role offers an opportunity to be part of a dynamic team at the forefront of data strategy and media technology. The Associate Director will play a crucial role in shaping data-driven media strategies for a prestigious client, contributing to the company's mission of delivering transformational growth through creativity and innovation.