Associate Director, Performance & Strategy

The Associate Director, Performance & Strategy at WPP Media is responsible for overseeing the execution and continuous optimization of performance media campaigns, ensuring alignment with client business objectives. This role acts as a critical link between Planning, Analytics, and Activation teams, driving real-time performance improvements and translating strategic direction into executional success.

Key responsibilities include monitoring campaign performance in real time, making tactical adjustments to improve effectiveness and efficiency, and identifying opportunities for optimization across channels, audiences, budgets, and tactics. The role also involves ensuring campaigns are aligned with agreed KPI frameworks and measurement standards, partnering with Analytics teams to monitor performance trends, and supporting reporting processes to clearly communicate performance outcomes to internal teams and clients.

Required qualifications include proven experience in performance media planning, execution, and optimization, a strong understanding of campaign measurement frameworks and KPI tracking, advanced ability to interpret data and translate insights into actionable recommendations, and experience collaborating across Planning, Analytics, and Activation teams. Strong campaign management and optimization capabilities, excellent communication and stakeholder management skills, and the ability to manage multiple priorities in a fast-paced environment are also essential.

WPP Media offers a dynamic work environment that fosters creativity, collaboration, and connection. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.