Associate Media Planning Director

The Associate Media Planning Director at WPP Media will lead the development and execution of strategic media plans aimed at driving user acquisition, engagement, and revenue growth for digital products. This role is integral to the team, focusing on digital media and performance marketing within the company's dynamic environment.

Key responsibilities include independently managing the planning, execution, and optimization of digital media campaigns across various channels. The role requires a strong understanding of marketing funnels, differentiating media strategies based on business and campaign objectives, and leveraging B2C publishers in India to drive performance-driven campaigns. Additionally, the position involves hands-on experience with Google Ads, including SEM, YouTube campaigns, app-based campaigns, and third-party DSP platforms.

The ideal candidate will possess a strong background in digital media and performance marketing, with experience in managing App Campaigns for Install (ACi) and App Campaigns for Engagement (ACe). Proficiency in audience research and analytics using first-party and third-party data sources is essential. A strong measurement mindset to assess campaign performance, understanding channel-level incrementality, and leveraging tools like Advertising Data Hub (ADH) for data-driven decisions are also required.

WPP Media offers a collaborative and innovative work environment, emphasizing professional growth and development. Employees have access to cutting-edge tools and technologies, fostering a culture that values creativity and strategic thinking. This role provides an opportunity to work with a diverse team and contribute to impactful media strategies in a global setting.