Associate - Programmatic

The Associate - Programmatic at WPP Media is responsible for executing programmatic campaigns for a diverse portfolio of clients. This role involves activating campaigns across various platforms, including Display & Video 360, Campaign Manager, Trade Desk, App Nexus, and Google Analytics. The associate will work closely with managers to develop media schedules that align with client objectives and ensure accurate campaign setup and monitoring.

Key responsibilities include managing campaign budgets, monitoring daily spend levels, and analyzing performance data to identify trends and provide recommendations to meet and exceed client goals. The associate will also be accountable for troubleshooting tracking issues, ensuring brand safety, and executing various types of programmatic inventory deals and audience targeting strategies.

Candidates should possess a solid understanding of programmatic buying, including DSPs/SSPs, RTB, ad exchanges, DMPs, and audience targeting. Proficiency in platforms such as Display & Video 360, Campaign Manager, Trade Desk, App Nexus, and Google Analytics is essential. Strong analytical skills, attention to detail, and the ability to work collaboratively within a team are also required.

WPP Media offers a comprehensive benefits package, including competitive medical, vision, and dental insurance, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a collaborative and innovative work environment, providing employees with opportunities for growth and development within the global WPP network.