ATL Marketing Manager (f/m/x)
As an ATL Marketing Manager at AUTO1 Group, you will play a pivotal role in shaping the brand strategies for Autohero and Wirkaufendeinauto.de, two of Europe's leading automotive platforms. This position is part of our dynamic in-house marketing team, where you'll lead high-impact brand campaigns across various channels, including TV, streaming services, out-of-home (OOH) advertising, radio, and digital platforms like YouTube. Your work will directly contribute to our growth and brand awareness across Europe.
In this role, you will be responsible for planning, launching, and optimizing performance-driven campaigns across multiple media channels. You will develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing efforts. Analyzing campaign performance by connecting key performance indicators (KPIs) with core business data will be essential to uncover growth opportunities. Additionally, you will strategically manage and allocate budgets to ensure efficient customer acquisition and brand growth.
The ideal candidate will have over two years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record in a fast-paced environment. Advanced analytical skills and a data-driven approach are crucial, with proficiency in Excel; experience with SQL or BigQuery is advantageous but not mandatory. Strong attention to detail, a structured mindset for managing multiple projects, and experience in managing agency and media supplier relationships are also important. Excellent communication skills and fluency in English are essential, while fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
AUTO1 Group offers a supportive work environment that values work-life balance, providing options for working from home, flexible working hours, and 30 days of vacation. We invest in your personal and professional growth with a dedicated education budget for online courses, conferences, and training. Employees also enjoy discounts on well-known brands and special offers on used cars for themselves, their families, and friends.
Joining AUTO1 Group means becoming part of a diverse and international team, with more than 90 nationalities represented. We believe in direct communication and value diversity, fostering an open culture where every team member can thrive.