B2B Content Marketing Lead
The B2B Content Marketing Lead at Square (now Block, Inc.) is a senior individual contributor role within the Integrated Marketing team. This position focuses on developing and executing a comprehensive content strategy tailored for Square's B2B audience, aiming to enhance the company's presence across various industries and verticals. The role involves close collaboration with multiple teams to create and deliver content that resonates with business clients.
Key responsibilities include building and managing an always-on B2B content calendar, executing social-first content formats, and creating programs that highlight Square's industry perspectives, customer stories, partner narratives, product insights, and market trends. The role also involves identifying opportunities to tell compelling stories across priority verticals such as restaurants, retail, and services, developing thought leadership content, supporting customer storytelling efforts, and translating business priorities into clear content concepts and distribution plans. Additionally, the B2B Content Marketing Lead is expected to utilize AI tools to support content development and manage content production workflows from concept through launch.
Candidates should have over six years of experience in developing B2B content, social content, integrated campaigns, thought leadership, or content marketing programs. A strong understanding of social-first content, particularly for platforms like LinkedIn, is essential. Experience in transforming complex business topics into clear, compelling content for professional audiences is required. The ideal candidate will possess strong instincts for content formats, storytelling, and audience relevance, along with experience in building or managing content calendars and campaigns. Proficiency in using AI tools to enhance content workflows is also necessary.
While specific compensation details are not provided, Block, Inc. offers a range of benefits and perks to its employees. These include adoption assistance, employee assistance programs, gym membership reimbursements, IVF and fertility benefits, and parental leave. These offerings reflect the company's commitment to supporting the diverse needs of its workforce.
Block, Inc., formerly known as Square, Inc., is a technology company founded in 2009 by Jack Dorsey and Jim McKelvey. The company focuses on economic empowerment through financial services, payments, and blockchain innovations. With a global presence and a diverse portfolio that includes Square, Cash App, Afterpay, TIDAL, and Bitkey, Block is dedicated to providing integrated solutions that enhance access to the global economy. The company emphasizes a culture of innovation and growth, offering employees opportunities to contribute to impactful projects and advance their careers.