Biddable Search, Senior Specialist

The Biddable Search Senior Specialist at WPP Media is a pivotal role within the Media Management & Delivery team, focusing on executing and optimizing biddable media campaigns. WPP Media is a global media collective that leverages creativity and technology to drive growth for leading brands worldwide.

In this position, the specialist will lead the execution of complex biddable media campaigns across platforms such as Google Ads, Meta, and Programmatic DSPs. Responsibilities include implementing advanced targeting and bidding strategies, conducting in-depth performance analyses, and continuously optimizing campaigns to exceed client KPIs. Additionally, the role involves providing technical mentorship to junior team members and staying abreast of the latest trends and innovations in biddable media.

Candidates should possess a minimum of 4 years of SEM experience with a strong operational track record. Proficiency in analytical tools like Google Analytics, strategic knowledge of SEO tactics, and experience with platforms such as Google AdWords, DoubleClick, Bing Ads, YouTube Ads, Facebook, and Instagram Ads are essential. Strong consultative skills, proficiency in Microsoft Office (especially Excel), and the ability to mentor junior staff are also required.

WPP Media offers a collaborative work environment that fosters creativity and professional growth. Employees have access to a global network, opportunities for continuous learning, and a variety of employee resource groups. Benefits include competitive medical and retirement plans, significant paid time off, and mental health awareness days. The company embraces a hybrid work approach, promoting flexibility and work-life balance.