Biddable Social, Specialist
The Biddable Social Specialist at WPP Media is responsible for managing real-time bidding campaigns across multiple social media platforms, including Facebook, TikTok, LINE, X, and LinkedIn. This role involves setting up, monitoring, reporting, and analyzing advertising campaigns to meet client KPIs. The specialist will stay updated with platform changes and new features through regular training, active research, attending webinars, and completing key certifications such as Meta Blueprint.
Key responsibilities include acting as the custodian of clients' advertising presence on social platforms, attending briefings and strategy sessions, building social ads designed to deliver business value, and keeping client leads informed on social best practices. The specialist will also participate in workshops, training sessions, and team-building events.
The ideal candidate has 3 years of experience in digital advertising, with experience in a biddable role being a plus. Fresh graduates are also welcome. The role requires flexibility in working hours, strong attention to detail, excellent time management skills, and effective communication abilities. Proficiency in English and analytical skills, including experience with Excel, are also desired.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.