Brand Design Lead

Overview

Tonal is looking for a Creative Lead to serve as the main driver in defining and bringing to life the next chapter of the Tonal brand. Reporting to the Senior Manager, Brand Marketing, this role will translate brand strategy into distinctive, compelling creative across the full customer journey.

This is a highly hands-on player/coach role. You’ll set the creative vision and standard for the brand while also designing and producing work yourself. You should be equally excited to concept a major campaign, design the assets that bring it to life, and provide direction to other creative partners.

You’ll initially operate as a lean creative team, partnering closely with our Brand Content Producer, Senior Copywriter, and external resources while helping identify, hire, and develop Tonal’s internal creative capabilities over time.

You’ll work closely with Brand Marketing, Growth, Product Marketing, E-commerce, Content, and other cross-functional partners to create work that is distinctive, effective, and unmistakably Tonal.

WHAT YOU WILL DO

CREATIVE DIRECTION & DESIGN

- Translate Tonal’s brand strategy, positioning, consumer insights, and business objectives into compelling creative ideas and executions.

- Set and evolve Tonal’s visual expression across the full customer journey, creating greater consistency and distinctiveness across channels.

- Concept and design creative yourself across campaigns, paid media, organic social, web, email, retail, events, and other brand touchpoints.

- Lead creative development for integrated brand campaigns, product launches, partnerships, and key marketing moments from concept through execution.

- Establish a high creative standard across design, typography, photography, video, motion, and storytelling.

- Evolve Tonal’s visual identity and creative guidelines, developing practical systems and templates that help the organization create consistently strong, on-brand work.

BRAND & PERFORMANCE CREATIVE...