Brand Marketing Lead, Milan
The Brand Marketing Lead role at Canva in Milan is a pivotal position within the International Marketing Group, focusing on driving user growth, brand awareness, and affinity in the Italian market. This role involves developing and executing end-to-end marketing strategies tailored to local business priorities and audience opportunities, ensuring that Canva's mission to empower the world to design resonates deeply within Italy.
Key responsibilities include owning and implementing comprehensive marketing strategies for the Italian market, applying a full-funnel approach to track and drive results, and connecting brand and performance media with owned and operated channels. The role also involves driving local brand marketing strategies, aligning brand messaging across various channels, and executing field marketing projects to test events and partnerships as vehicles for building the brand and acquiring new customers.
The ideal candidate will have extensive experience in delivering local market strategies within a global organization, a proven track record of driving commercial outcomes, and generalist marketing knowledge with an understanding of how and when to utilize different marketing levers to achieve results. Strong collaboration skills, critical thinking abilities, and creativity are essential, as the role requires working closely with agencies and cross-functional teams to drive brand activity and innovate around local priorities.
Canva offers a range of benefits, including equity packages, an inclusive parental leave policy, an annual Vibe & Thrive allowance to support wellbeing and social connection, and flexible leave options to empower employees to recharge and support personal needs.
Joining Canva means becoming part of a diverse and distributed team dedicated to making Canva the most loved brand in the world. The company fosters a collaborative and innovative culture, providing opportunities for professional growth and the chance to make a significant impact in a rapidly growing organization.