Business Director, Biddable

The Business Director, Biddable at WPP Media is a strategic leadership role within the Media Activation team, focusing on Paid Search and Paid Social campaigns for key clients. WPP Media, an AI-driven media operating unit of WPP, integrates media, data, and partnerships to deliver creative personalization at scale. The company leverages its proprietary platform, WPP Open, to provide clients with transparent insights into their media investments.

In this role, the Business Director will lead and develop Biddable activation teams, including Account Managers and Account Executives, fostering a culture of excellence and professional growth. They will be responsible for developing and executing advanced Biddable strategies that align with client business objectives and KPIs across both Paid Search and Paid Social channels. The director will also oversee the creation and implementation of Biddable best practices, ensuring adherence to controls and effective campaign oversight.

Candidates should have 6 to 8 years of experience in digital media strategy, planning, and client leadership roles, with a strong understanding of digital ecosystems, including Search, Social, Programmatic, Video, Commerce, and Measurement. Proven ability to lead integrated media planning and business growth initiatives, along with strong commercial acumen, is essential. Excellent communication, presentation, and stakeholder management skills are required, as is experience with data-driven planning, audience strategy, and advanced measurement frameworks.

While specific compensation details are not provided, WPP Media offers a comprehensive benefits package that includes competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media fosters a culture of collaboration, accountability, innovation, and continuous learning. Employees have access to global networks within WPP to pursue their passions, build professional connections, and stay at the forefront of marketing and advertising. The company is committed to employee growth and responsible media investment, providing opportunities for career advancement and personal development.