Business Director, Implementation Planning
As a Business Director of Implementation Planning at WPP Media, you will lead integrated media excellence and strategic planning across multiple client accounts. This leadership role focuses on driving media transformation by developing the Implementation Planning offering and integrating comprehensive media strategies across digital, traditional, audio, VOD, and AV channels. You will foster innovation, manage commercial aspects, and develop talent, engaging confidently with senior stakeholders.
Your key responsibilities include line managing a team of Account Directors, providing coaching and development in integrated media, data analytics, and media testing. You will lead the evolution of Implementation Planning, identifying growth opportunities and advising clients on integrated media strategies. Additionally, you will oversee client portfolios' soft P&L, drive revenue growth, manage team allocations, and support new business pitches.
The role requires proven planning and buying experience across diverse media channels, with significant leadership and a deep understanding of full-funnel brand and performance media. Mastery of integrated media strategies, expertise in designing and analyzing media testing frameworks, and excellent communication skills are essential. You should also have strong analytical abilities, experience in leading and developing teams, and a passion for learning and innovation.
WPP Media offers a collaborative and supportive work environment, investing in employees to help them do their best work. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company values creativity, collaboration, and growth, providing opportunities for professional development and career advancement.