Business Manager - Content

The Business Manager - Content role at WPP Media focuses on leading and expanding the Entertainment, Sports, and Partnerships (ESP) vertical within the company. This position is pivotal in integrating culture, content, and commerce to create impactful partnerships across sports, live events, and talent ecosystems for various brands.

Key responsibilities include identifying and establishing strategic partnerships with sports leagues, teams, and platforms, as well as conceptualizing and executing brand integrations within prominent sporting properties. The role also involves planning and managing on-ground events, collaborating with internal teams and external partners to deliver high-impact experiences. Additionally, the Business Manager will build and maintain relationships with celebrities, lead talent-driven campaigns, and identify emerging talent and cultural trends relevant to brand objectives.

The ideal candidate should possess 2-3 years of experience in sports marketing, event management, or talent relations. A strong network across sports organizations, event agencies, and the talent ecosystem is essential. Proven experience in deal-making, partnerships, and execution, along with the ability to translate cultural trends into brand opportunities, is highly valued. Strong presentation, negotiation, and stakeholder management skills are also required.

This role offers the opportunity to shape and scale a high-impact vertical within WPP Media, working with leading brands across sports, entertainment, and culture. It positions the candidate at the forefront of how brands engage with audiences beyond traditional media channels.