Campaign Executive

The Campaign Executive at WPP Media's The Goat Agency plays a pivotal role in managing influencer and social marketing campaigns for global brands. As part of WPP Media, an AI-driven media operating unit, The Goat Agency specializes in leveraging social and creator-led content to deliver measurable impact across more than 70 countries. The team is recognized for its innovative approach to influencer marketing, aiming to drive awareness, engagement, and conversions across the full marketing funnel.

In this role, the Campaign Executive is responsible for the day-to-day management of various influencer and social marketing campaigns. This includes working on proposals for prospective clients by identifying the appropriate mechanics, influencers, and creative strategies tailored to each brand and its target audience. The executive will also attend pitches for prospective clients and assist the Account Manager in client communications. Ensuring that key performance indicators (KPIs) are met and that campaigns are delivered effectively is a critical aspect of the role. Additionally, the executive will oversee and manage substantial budgets across multiple influencer campaigns and will be responsible for reporting on campaign performance, collaborating with account managers to ensure client satisfaction with the results.

Candidates should have a minimum of one year of relevant experience in planning and executing influencer campaigns. Strong organizational skills are essential, as the role involves delegating and prioritizing a dynamic workload. Effective written and verbal communication skills are necessary, along with the ability to work efficiently under pressure. A solid understanding of influencer marketing and social media metrics, such as impressions, reach, and engagements, is also required.

While specific compensation details are not provided, WPP Media offers a comprehensive benefits package that includes competitive medical, group retirement plans, vision, and dental insurance. Employees also enjoy significant paid time off, preferential partner discounts, and mental health awareness days.

WPP Media fosters a culture of creativity, collaboration, and connection. Employees are encouraged to leverage the extensive global WPP Media and WPP networks to pursue their passions, build professional connections, and stay at the forefront of marketing and advertising. The company emphasizes an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is supported through various employee resource groups and frequent in-office events that showcase team achievements, share thought leadership, and celebrate milestones.