Campaign Marketing Specialist
The Campaign Marketing Specialist at Tipalti is a pivotal role within the Demand Generation team, focusing on designing and executing strategic marketing initiatives that drive customer growth, adoption, and long-term value. Tipalti is an AI-powered platform for finance automation, dedicated to elevating how finance teams operate globally. This position is integral to orchestrating data-driven programs that engage customers throughout their journey with Tipalti.
Key responsibilities include managing multi-channel marketing campaigns aimed at upselling and cross-selling to existing customers, driving product adoption through educational activities, and aligning campaign goals with business objectives in collaboration with Sales, Customer Success, Product Marketing, and other internal teams. The specialist will also identify and prioritize customer segments using firmographic, behavioral, and product usage data, develop localized content in partnership with Content and Creative teams, and execute campaigns across various channels such as email, in-product messaging, and webinars. Additionally, the role involves planning and coordinating events with Account Management and Customer Success teams, as well as monitoring campaign performance to optimize engagement and pipeline contribution.
The ideal candidate possesses over two years of experience in software or SaaS marketing, campaign management, or customer marketing, with a proven track record in developing and executing B2B SaaS campaigns targeting mid-market businesses. Proficiency with marketing automation, CRM, and project management software like Salesforce, Asana, and Marketo is essential. A proactive self-starter with high initiative and critical thinking skills, the candidate should demonstrate a positive attitude and the ability to collaborate effectively with marketing, sales, customer success, and product professionals. Excellent verbal and written communication skills, along with the capacity to manage multiple priorities and attention to detail, are also required.
Tipalti offers a competitive benefits package, including a hybrid working model requiring in-office presence on Monday, Tuesday, and Thursday, competitive salary and stock options, matching RRSP, extended benefits, Employee Assistance Program, life insurance, AD&D, LTD, maternity, paternity, and fertility treatment benefits, 15 days of PTO, subsidized lunch on office days, fresh fruit, snacks, and drinks in the office, a dog-friendly office environment, convenient location close to transit, phone/internet allowance, regular company-wide social events, and multiple Employee Resource Groups (ERGs) celebrating diversity and fostering an inclusive culture.
Tipalti prides itself on a collaborative culture, high-quality products, and a team of passionate professionals dedicated to their work. The company offers career coaching and an environment where diverse individuals can thrive and make a significant impact. With a mission to elevate how finance teams operate in the global economy, Tipalti empowers customers to scale faster and smarter by removing the complexities of global business and accelerating finance operations efficiency.