College Marketing Representative, Atlanta - The Orchard
The Orchard, a leading full-service music distribution company operating in 48 markets worldwide, is seeking a College Marketing Representative in Atlanta. This part-time role involves promoting 10–20 artists monthly through digital and in-person marketing strategies across campus and the local community. The position offers an opportunity to collaborate with student organizations, local businesses, record stores, DJs, and promoters to enhance visibility for new releases and touring artists.
Key responsibilities include cultivating relationships with campus and local influencers such as college radio stations, student organizations, newspapers, and community media to secure reviews, radio plays, interviews, and other forms of exposure. The role also involves maintaining a local social media presence to promote artists, implementing in-person marketing initiatives at record stores, lifestyle shops, and on campus, and researching online platforms and events to effectively reach the 18-24 demographic. Additionally, attending artists' shows to distribute promotional materials and gathering fan feedback are essential components of the position.
Ideal candidates are undergraduate students currently enrolled in a four-year university in Atlanta with at least two years remaining before graduation. Applicants should possess a passion for music, an understanding of how peers discover and consume music, and a deep interest in music business and marketing. Proficiency in social media marketing, with an active presence on platforms like TikTok, Instagram, X (formerly Twitter), and YouTube, is required. The role demands availability of 20 hours per week, strong written and verbal communication skills, and the ability to manage flexible hours for team calls and tour coverage. Candidates should reside within 30 minutes of Atlanta and have reliable transportation.
Compensation includes real-world music industry experience, opportunities to express creativity through locally run social channels, and access to inside information to enhance marketing outreach. Perks also include free tickets to artists' shows, potential meet-and-greet passes, and the chance to build valuable relationships within the local music industry. The Orchard offers an inclusive, collaborative, and global community, a modern office environment designed to foster productivity and creativity, and a comprehensive benefits package, including medical, dental, vision, life and disability coverage, and 401(k) with employer matching.
The Orchard is committed to providing equal employment opportunities for all individuals, regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information, or any other status protected by applicable federal, state, or local law.