College Marketing Representative - General Location
The Orchard is seeking a College Marketing Representative to join their team as a paid part-time employee. This role involves promoting 3-6 artists per month, as well as special promotions, within a designated college town and campus. The representative will implement both digital and in-person marketing strategies to enhance artist visibility and engagement.
Key responsibilities include building relationships with local influencers such as college radio stations, DJs, student organizations, and local media outlets to secure opportunities for artist exposure, including reviews, radio plays, and interviews. The representative will also maintain a local social media presence to promote assigned artists, utilizing provided digital assets and creating original content. Additional tasks involve organizing in-person marketing initiatives at record stores, lifestyle shops, and on campus, as well as researching and attending local and campus events that align with the promotion of The Orchard's artists.
Ideal candidates are undergraduate students currently enrolled in a four-year university with at least two years remaining before graduation. Applicants should possess a passion for music, an understanding of how peers discover and consume music, and a keen interest in music business and marketing. Proficiency in social media marketing, with an active presence on platforms such as TikTok, Instagram, Twitter, and Facebook, is essential. The role requires approximately 20 hours of availability per week, effective communication skills, and the ability to manage one's own schedule.
Compensation for this role varies by location. In New York City, the hourly rate is $16, while in California, it ranges from $17 to $18 per hour. Additional benefits include gaining real-world music industry experience, the opportunity to express creativity through local social channels, access to inside information to enhance marketing outreach, free tickets to artists' shows, and the potential for meet-and-greet passes.
The Orchard is a leading music distribution company operating in 45 markets worldwide, distributing music from independent artists such as Ozuna, Skepta, Jorja Smith, and Kelsea Ballerini. The company offers a comfortable, social, and engaging environment that encourages productivity and creativity. Joining The Orchard provides an opportunity to be at the forefront of the music industry, working with a diverse roster of artists and contributing to their growth and success.