Commerce Analyst
The Commerce Analyst at WPP Media is a pivotal role within the company's AI-driven media operating unit, WPP Media. This team integrates media, data, and partnerships to deliver creative personalization at scale, enabling clients to understand the effectiveness of their media investments. WPP Media is part of WPP, a global leader in creative transformation, committed to building better futures for people, the planet, clients, and communities.
In this position, the Commerce Analyst will be responsible for setting up campaign parameters, including bidding and budgeting, to ensure alignment with client objectives. The role involves preparing regular performance reports, identifying insights and optimization opportunities through data analysis and competitive research, and resolving technical issues related to media campaign delivery. Additionally, the analyst will assist with reconciliation and billing processes within internal management tools.
Candidates should possess a bachelor's degree in Business, Marketing, Communication, or a related field, with at least two years of experience managing and optimizing campaigns across platforms such as Google Ads, Meta, and TikTok. Experience with Amazon, Mercado Libre, and Walmart DSP is advantageous. A strong understanding of the commerce landscape and current media trends is essential, along with basic analytical skills to interpret data and inform strategy.
WPP Media offers a comprehensive benefits package, including competitive medical and dental insurance, group retirement plans, significant paid time off, and preferential partner discounts. The company fosters a culture of respect and inclusivity, providing opportunities for employees to grow their networks and learn at the forefront of marketing and advertising. A hybrid work approach is adopted, with teams in the office approximately four days a week, promoting creativity, collaboration, and connection.
Joining WPP Media as a Commerce Analyst provides an opportunity to be part of a dynamic team that leverages data and technology to drive growth for leading brands. The role offers exposure to a variety of media platforms and the chance to contribute to innovative strategies that shape the future of commerce media.