Coordinator, OOH Activation
The Coordinator, OOH Activation at WPP Media is a pivotal role within the media planning team, focusing on the execution and management of out-of-home (OOH) and print advertising campaigns. WPP Media, a global leader in AI-driven media services, leverages data and partnerships to deliver creative personalization at scale. This position is based in Toronto, Canada, and operates in a hybrid work environment, requiring approximately four days per week in the office.
In this role, the Coordinator will oversee the end-to-end execution of OOH and print campaigns, including issuing Requests for Proposals (RFPs), confirming installations, and monitoring ongoing placements. Collaboration with WPP agencies is essential to align campaign objectives with creative strategies. The Coordinator will also liaise with media vendors and printers to secure ad space, confirm inventory availability, and ensure production deadlines are met. Additional responsibilities encompass building and maintaining strong vendor relationships, coordinating Point of Purchase (POP) and glamour shoots, drafting Media Planning Agreements (MPAs), creating tactical plans and billing schedules, processing media buys, managing contracts, tracking invoices, and compiling post-campaign reports to evaluate effectiveness.
Candidates should possess a degree or diploma in Marketing, Advertising, Communications, or a related field, with 1–3 years of experience in advertising, media planning, or marketing coordination. Agency experience and financial knowledge are considered strong assets. The role demands superior project management and multitasking skills, attention to detail, and a proactive approach to problem-solving. Exceptional written and verbal communication skills are necessary for frequent negotiations and stakeholder updates. Proficiency in Microsoft Office Suite, particularly Excel and PowerPoint, as well as Co-Pilot, is required.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision, and dental insurance. Employees enjoy significant paid time off, preferential partner discounts, and mental health awareness days. The company fosters a culture of respect and inclusivity, providing opportunities for professional growth and development. Employees can tap into the global WPP Media and WPP networks to pursue their passions, build professional connections, and stay at the forefront of marketing and advertising.
Joining WPP Media means becoming part of a dynamic team committed to shaping the next era of media. The company invests in its employees to help them do their best work and is dedicated to responsible media investment. With a variety of employee resource groups and frequent in-office events, WPP Media celebrates team wins, shares thought leadership, and honors holidays and milestone events.