Country Content Strategy Specialist

The Country Content Strategy Specialist at Canva is responsible for developing and executing content strategies tailored for the Thai and Vietnamese markets. This role involves collaborating with the Southeast Asia Expansion team to ensure that content aligns with local cultural nuances and contributes to the company's growth objectives.

Key responsibilities include owning and implementing content strategies that drive user engagement, retention, and revenue in Thailand and Vietnam. The specialist will ensure content quality and cultural relevance, optimize content for search and editorial performance, and lead editorial initiatives that resonate with local audiences. Additionally, the role involves partnering with Country Managers to align priorities and building relationships with local creators and partners to foster a vibrant content ecosystem.

Candidates should have 3–5+ years of experience in content strategy or regional business operations within a high-growth tech or media company. A deep understanding of cultural trends and user behaviors in Thailand and/or Vietnam is essential. The ideal candidate is proactive, capable of both strategic planning and hands-on execution, and skilled in cross-functional collaboration. Proficiency in Thai or Vietnamese is required to effectively engage with local markets.

This is a 12-month, full-time engagement based in Bangkok or Ho Chi Minh City, offering a hybrid work environment. Canva provides a dynamic and inclusive workplace with opportunities for professional growth and development.