Creative Strategist, Growth Marketing
As a Creative Strategist in Growth Marketing at Canva, you will play a pivotal role in driving user growth within the German market. This position is based in Berlin and offers a hybrid working arrangement, allowing flexibility while ensuring close collaboration with the local team. Canva is a leading online design platform committed to making design accessible to everyone, and this role is central to expanding its reach in Germany.
In this role, you will lead the creative process for both paid and organic social media campaigns, focusing on platforms such as Meta, TikTok, Instagram, and emerging channels. Your responsibilities include developing and executing creative strategies, analyzing performance data to optimize campaigns, and collaborating with in-house teams and external agencies to produce high-quality content. Additionally, you will oversee user-generated content, ensuring it aligns with Canva's brand and resonates with the German audience.
The ideal candidate possesses extensive experience in growth marketing with a strong emphasis on creative strategy across social media platforms. A deep understanding of platform-native content, proficiency in performance analytics tools, and familiarity with measurement frameworks are essential. Fluency in both German and English is required, along with a comprehensive knowledge of the German market. Experience in briefing and iterating creative content within cross-functional teams is also highly valued.
Canva offers a competitive compensation package, including equity options to share in the company's success. Employees benefit from an inclusive parental leave policy, an annual allowance to support wellbeing and professional development, and flexible leave options to promote work-life balance.
Joining Canva means becoming part of a dynamic and innovative team dedicated to redefining how the world experiences design. The company fosters a collaborative culture that encourages creativity, experimentation, and continuous learning, providing ample opportunities for personal and professional growth.