Creator Program Director - Luxury (Contract)

The Creator Program Director - Luxury (Contract) at WPP Media is a pivotal leadership role within Wavemaker's Beauty Tech Labs, focusing on the design, launch, and management of Australia's premier closed creator community for luxury beauty brands. This position involves close collaboration with L'Oréal Luxe's Chief Marketing Officer and brand leads to establish and oversee a program that includes prestigious brands such as Yves Saint Laurent Beauté, Giorgio Armani, Prada, Valentino, and Miu Miu. The role is based in Melbourne, Australia, and offers a unique opportunity to shape a high-touch creator program from inception to execution.

Key responsibilities encompass developing the Beauty Creator Club, which involves creating operational workflows, tier structures, communication frameworks, fulfillment standards, and luxury brand guidelines. The Director will lead a team comprising one Manager and one Analyst, setting ambitious performance targets and providing mentorship to enhance capabilities in creator marketing, analytics, and luxury brand management. Managing relationships with elite professional makeup artists and content creators is essential, overseeing an annual activation calendar that includes major seedings and high-end events such as YSL Masterclasses and Armani VIP Launches. The role also involves partnering with L'Oréal Luxe's CMO, brand and division leads, and fulfillment partner IVE to manage logistics, including packaging, storage, distribution, and delivery tracking for all campaign activities. Additionally, the Director will have full commercial ownership of the Luxe division's creator budgets, encompassing resource allocation, margin management, and ROI reporting using tools like Traackr and Influencer AI. Serving as the final sign-off on all creator briefs and client-facing post-campaign analyses ensures that all outputs meet couture brand standards and align with strategic business objectives.

Candidates should possess over six years of experience in luxury brand marketing, prestige beauty PR, or creator marketing strategy for luxury clients, with a proven track record in designing and managing high-touch creator or advocacy programs at a senior level. An established network within Australia's prestige beauty, professional makeup artistry, and talent agency communities is crucial, along with the credibility to attract and retain elite creators for an invitation-only program. A highly developed aesthetic sensibility and deep understanding of luxury brand codes are necessary, with the ability to distinguish couture-level storytelling from mass-market execution and enforce that standard consistently across a team and client base. Proven experience in leading and mentoring high-performing influencer marketing or social media teams, setting stretch targets, developing talent, and driving commercial accountability is essential. Strong commercial acumen with direct experience managing large-scale creator or influencer marketing budgets, including margin management and demonstrating ROI across paid integrations and premium gifting programs, is required. Proficiency across major social media platforms (TikTok, Instagram, YouTube) and influencer marketing tools such as Traackr, CreatorIQ, Tagger, or equivalent is expected, with the ability to translate performance data into clear, strategic client-facing recommendations.

While specific compensation details are not provided, WPP Media offers a comprehensive benefits package that includes health insurance, retirement plans, paid time off, vision insurance, and dental insurance. The company fosters a culture of openness and inclusivity, encouraging creativity, collaboration, and connection among its employees. WPP Media is committed to the professional development of its staff, providing opportunities to leverage the extensive global WPP network to pursue passions, build professional connections, and stay at the forefront of marketing and advertising innovations.

WPP Media is a global leader in media investment and marketing solutions, uniting exceptional talent, trusted data, and world-class partnerships to help clients navigate change and deliver transformational growth. The company emphasizes a culture of openness and inclusivity, fostering an environment where creativity, collaboration, and connection thrive. Employees are encouraged to leverage the extensive global WPP network to pursue their passions, build professional connections, and stay at the forefront of marketing and advertising innovations.