Demand Generation Manager, Small Market

We are looking for a data-driven, execution-focused Demand Generation Manager to lead integrated campaign execution for our Small Market segment. In this role, you will translate strategy into high-performing, multi-channel campaigns that drive new logo acquisition, revenue growth, and customer expansion.

You will own day-to-day campaign management, performance optimization, and cross-functional coordination to ensure consistent pipeline generation and measurable revenue impact. This is a hands-on role ideal for someone who thrives in execution, moves quickly with discipline, and is energized by improving performance through data and experimentation.

WHAT YOU’LL DO

- Own the end-to-end execution of integrated, multi-channel marketing campaigns that drive new logo acquisition and customer expansion within the Small Market segment

- Build, launch, and optimize email, SMS, landing pages, nurture programs, and e-commerce experiences using marketing automation and AI-enabled tools

- Partner with Sales, Customer Success, Product Marketing, and RevOps to ensure strong lead flow, accurate attribution, and alignment with go-to-market priorities

- Coordinate paid media, SEO, and digital initiatives with external vendors to generate consistent, qualified pipeline

- Track and optimize performance across channels, using data to improve conversion rates, pipeline contribution, expansion revenue, and ROI

- Use AI and automation to streamline campaign workflows, reduce manual effort, and create scalable efficiencies across marketing operations

- Manage campaign timelines, asset coordination, and cross-functional execution

- Track, analyze, and optimize campaign performance across channels with a focus on pipeline contribution and revenue impact

- Monitor KPIs including MQLs, SQLs, conversion rates, cost per opportunity, pipeline influence, expansion revenue, and ROI

- Serve as the primary marketing point-of-contact for Small Market Sales and Customer Succe...