Demand Generation Marketing Manager, Private Equity
As a Demand Generation Marketing Manager for the Private Equity Business Unit at Carta, you will be responsible for developing and executing comprehensive campaigns aimed at attracting new firms to our private equity and alternative assets products. This role involves close collaboration with Sales, Product, and various Marketing teams to test strategies and achieve quarterly business objectives through coordinated efforts.
Your key responsibilities will include owning 6Sense Account-Based Marketing (ABM) targeting, managing lifecycle streams, and overseeing Salesforce campaign tracking for private equity investor prospects. You will utilize performance data to refine and enhance conversion rates at each stage of the funnel. Additionally, you will work cross-functionally with Sales, Customer Success, Business Development, and Product teams to identify high-potential accounts, extract key insights, and scale successful initiatives into repeatable growth strategies.
To be successful in this role, you should have over six years of experience in demand generation, preferably within B2B SaaS, fintech, or financial services sectors. Proficiency in tools such as 6Sense, Marketo, and Salesforce is highly desirable. A strong understanding of private capital markets and the ability to design campaigns tailored to this audience will be advantageous.
The compensation package for this position includes a competitive salary ranging from $127,500 to $182,000 per year, along with equity for all full-time roles and exceptional benefits. Final offers may vary based on geography, candidate experience, and other factors.
Joining Carta means becoming part of a dynamic team that is transforming how private capital operates. The Demand Generation team is integral to driving growth and revenue across all business units, collaborating closely with Sales, Product Marketing, Content, Events, and Finance. This role offers the opportunity to make a significant impact in a fast-paced, innovative environment.