Digital Media Planner (Mensch) - Ikea
As a Digital Media Planner at WPP Media, you will be responsible for planning and executing digital campaigns for our client, IKEA. This role involves developing tailored recommendations based on market and usage developments, ensuring the effective implementation of digital strategies. You will collaborate closely with internal teams and channel experts to deliver comprehensive media solutions.
Your key responsibilities will include overseeing the entire lifecycle of digital campaigns, from initial planning to final execution. This involves coordinating with specialists in Paid Search, Paid Social, Programmatic, and E-Commerce to ensure cohesive and effective campaign strategies. Additionally, you will monitor market trends and media developments to provide informed recommendations on placements, formats, and targeting strategies.
To excel in this role, you should possess a degree or equivalent qualification in Marketing, Media, Business, or a related field. A minimum of 1-2 years of experience in digital media planning or consulting, whether on the client, agency, or publisher side, is essential. Proficiency with standard planning tools and a solid understanding of relevant online KPIs are required. Strong analytical skills, attention to detail, and excellent German language proficiency are also necessary.
We offer a comprehensive benefits package, including flexible working hours, remote work options, 30 vacation days plus an additional flexible day, and health services. Our commitment to employee well-being is further demonstrated through attractive retirement plans and Mental Health Awareness Days. Additionally, employees can enjoy various perks such as unforgettable events, employee discounts, and benefits like a job ticket, Wellhub, or a job bike.
At WPP Media, we foster a culture of diversity and inclusion, ensuring that every individual feels welcome and valued. We invest in our employees' development through a variety of training programs and internal career opportunities within the WPP network. Joining our team means becoming part of a global network dedicated to shaping the future of media and marketing.