Digital Performance Lead, Media Management & Delivery

The Digital Performance Lead at WPP Media is a pivotal role responsible for developing and executing performance-driven digital marketing strategies for a prestigious client. This position involves leveraging WPP Open's AI, data, and technology to create personalized digital experiences that drive customer acquisition and engagement for luxury brands. The role also includes mentoring a team and advising clients and internal stakeholders on digital performance media.

Key responsibilities include leading the overall digital performance strategy, aligning with brand objectives and market trends, and implementing innovative solutions across various channels such as paid search, paid social, programmatic display, and video. The role requires overseeing campaign execution, managing significant digital media budgets, and implementing A/B testing frameworks to optimize campaign results. Additionally, the position involves establishing comprehensive reporting frameworks, conducting in-depth data analysis, and presenting performance results and strategic recommendations to clients and internal leadership.

The ideal candidate should have significant experience in digital performance marketing with a proven track record of driving measurable results for large, complex clients. Expert-level proficiency in managing campaigns across major digital advertising platforms is essential, along with a deep understanding of ad-tech and mar-tech ecosystems. Strong analytical skills, experience in web analytics platforms, and demonstrated experience in leading and mentoring a team are also required.

WPP Media offers a dynamic work environment that fosters creativity and innovation. Employees have access to the global WPP network, providing opportunities for professional growth and development. The company values a culture of continuous learning and high performance, making it an attractive workplace for those looking to advance their careers in digital marketing.