Digital Planning Internship
The Digital Planning Internship at WPP Media offers an exceptional opportunity to immerse yourself in the dynamic world of digital media planning. As an intern, you will join a dedicated client team within our digital unit, contributing to strategic development and management of advertising campaigns for our most important clients. This role is designed to provide hands-on experience, allowing you to directly impact projects that deliver measurable client success in the evolving digital landscape.
In this role, you will assist in the digital planning process by managing campaign calendars, selecting appropriate digital platforms, and conducting market and audience research. Your responsibilities will include monitoring campaign performance, conducting initial analyses to ensure optimal delivery, and identifying opportunities for optimization. Additionally, you will prepare comprehensive performance reports and collaborate closely with Digital Planners to analyze results and formulate data-driven recommendations for future strategies.
The ideal candidate is currently pursuing or has recently completed a Bachelor's degree in Economics, Advertising, Marketing, Communications, or a related field. A genuine interest in digital media and advertising, coupled with strong numerical and analytical skills, is essential. Fluency in both written and spoken English and Italian is required, along with proficiency in Microsoft Office Suite, particularly Excel and PowerPoint. Familiarity with digital media planning tools, ad-serving platforms, analytics software, or web languages will be considered a significant advantage.
At WPP Media, we are committed to fostering a culture of diversity, inclusion, and continuous learning. Interns will have access to professional development opportunities across our global network, including training sessions and mentorship programs. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Joining WPP Media means becoming part of a team that values creativity, collaboration, and innovation. We believe in investing in our employees to help them do their best work and are committed to employee growth as much as we are to responsible media investment. This internship is an excellent opportunity to build a strong foundation for a career in the media and marketing industry.