Email Marketing Operations Specialist

ABOUT PLUSGRADE:
 
Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 200+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.
 
ABOUT THE ROLE:
As the Email Marketing Operations Specialist at Plusgrade, you will play a pivotal role in supporting the ongoing delivery of marketing communications utilizing our email marketing tech stack. You will be a driving force behind enabling commercial growth from timely and high-quality email setup and deployment, personalization and ongoing optimization testing. You are a builder who works well with autonomy and loves collaborating across multiple departments across the business.
WHAT YOU WILL BE DOING:
Reporting to the Senior Manager, Marketing Operations, you will:
Establish and maintain end-to-end email campaigns within Salesforce Marketing Cloud and
Work with Partner Marketing and the Analytics & Insights teams to manage segmentation/personalization, create engaging multivariate tests, build and optimize user journeys, make changes to content, and run campaigns for our partners
Design scalable processes to accommodate the company's growth
Participate in and execute testing and optimization initiatives across various products and departments across the user journey
Continuously enhance internal systems & processes for improved efficiency
Collaborate with Engineering, Product, and other stakeholders to consult on email campaign enhancements, cap...