Executive Connection Planning
The Executive Connection Planning role at WPP Media involves developing integrated, data-driven media plans that translate business objectives into clear channel strategies. As part of WPP Media's global media collective, the position plays a critical role in balancing brand and performance, aligning multiple stakeholders, and ensuring plans are grounded in insight, feasibility, and effectiveness.
Key responsibilities include creating full-funnel media plans across various channels such as Search, Social, Display, Video, OOH, and Retail Media. The role requires translating business objectives into clear channel roles, budget allocations, and phasing, supporting both always-on activities and key launch moments. Additionally, the position involves using performance data, audience insights, and market signals to inform planning decisions, interpreting dashboards and reports to identify successes and areas for improvement, and supporting optimization and re-planning based on learnings and results.
The ideal candidate should have a strong understanding of media planning fundamentals and be comfortable working with data, reports, and performance metrics. They should possess the ability to connect business objectives with media strategy and channel execution, demonstrate structured thinking with attention to detail, and be adaptable in managing multiple priorities in fast-paced environments. Basic requirements include 1-3 years of experience in media planning, strategy, or integrated planning, experience planning across digital channels such as Search, Social, Display, and Video, exposure to large or complex advertiser accounts, strong PowerPoint and Excel/Google Sheets skills, and a bachelor's degree.
WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. The company partners with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions. At WPP Media, people and culture are at the heart of everything they do, believing in strong collaboration, trust, and continuous growth to deliver exceptional results for clients and meaningful experiences for teams.