Executive, Content Planning

The Executive, Content Planning role at WPP Media involves supporting the development and execution of strategic content, social, and influencer marketing initiatives for key clients. As a member of the planning team, the executive provides analytical support, assists in campaign development, and ensures the seamless execution of content-first strategies. This position is ideal for proactive and highly organized professionals seeking to deepen their expertise in content, social, and influencer marketing.

Key responsibilities include developing comprehensive content-first marketing strategies aligned with overall marketing goals, conducting detailed analyses of market trends and consumer insights, and creating detailed campaign plans with strategic phasing and budget allocation. The executive also acts as a primary point of contact for clients, presenting strategies and performance reviews, and collaborates closely with media teams and clients to manage campaign budgets and negotiate with influencers and content partners.

Candidates should have a minimum of one year of relevant experience in advertising, media, PR, social media, or influencer marketing agencies, with demonstrable experience in content strategy or execution. A working knowledge of the digital marketing ecosystem, content creation processes, and the influencer landscape in Singapore and APAC markets is essential. Strong analytical skills, proficiency in Microsoft Office, and excellent verbal and written communication skills are also required.

WPP Media offers a dynamic and engaging work environment, combining entrepreneurial spirit with the resources of an award-winning global media agency network. Employees have access to a strong regional network of over 300 content specialists and multiple strategic partners, providing opportunities for professional development and growth. The company also offers competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

The company fosters a culture of respect, inclusivity, and collaboration, where employees are encouraged to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. With a hybrid work approach, teams are in the office around four days a week, promoting creativity, collaboration, and connection.