Executive - Cross Channel Activation

The Executive - Cross Channel Activation role at WPP Media in Kuala Lumpur is integral to the Implementation & Activation team, focusing on delivering comprehensive media solutions across various channels. WPP Media, as WPP's AI-driven media operating unit, combines media, data, and partnerships to provide creative personalization at scale, ensuring clients have clear insights into their media investments.

In this position, the Executive is responsible for the end-to-end management of media campaigns, including implementation, optimization, monitoring, and reporting. Collaborating closely with the manager, the role involves engaging with media partners to understand the media landscape, activating approved media plans, and ensuring all campaign deliverables are met consistently across all touchpoints. Additionally, the Executive will support the booking, loading, optimizing, and tracking of client media campaigns, applying insightful context and meticulous attention to detail throughout.

Candidates should possess a passion for the media industry, with relevant experience and enthusiasm for working with leading partners and technologies. A well-developed understanding of the media landscape, attention to detail, effective task prioritization, problem-solving mentality, clear communication skills, and a results-driven approach are essential. Proficiency in platforms such as Google Ads Search, Meta, TikTok, YouTube, and Bing Ads is advantageous.

WPP Media offers a competitive salary and benefits package, including generous paid time off and mental health days. The company embraces a hybrid working model, typically requiring four days a week in the modern Kuala Lumpur office. Employees have access to world-class learning programs, knowledge-sharing communities, and international career paths within the global WPP network.

The company fosters a culture of diversity and inclusion, encouraging employees to contribute positively to team meetings and collaborate with internal stakeholders. Regular social events and employee resource groups provide opportunities to grow professional networks and engage with colleagues.