Executive, Paid Search

The Executive, Paid Search role at WPP Media involves executing paid search campaigns, optimizing performance, and conducting in-depth data analysis. The position is part of WPP 650, a dedicated agency unit within WPP that serves the evolving communications needs of government clients. WPP 650 brings together top talent, technology, and insights to deliver impactful public communications.

Key responsibilities include conducting keyword research, building campaigns, collaborating with the Global Hub on daily governance and optimization, and ensuring accurate media plans and timely billing reconciliations. The role also involves preparing actionable insight reports and maintaining high-quality output.

Candidates should have 1-2 years of experience in digital marketing, particularly in paid search, with current certifications such as Google Ads Search Certification, Google Ads Display Certification, and Google Ads Video Certification. Strong analytical skills, attention to detail, and excellent communication abilities are essential. Proficiency in Microsoft Excel and Google Sheets is also required.

WPP Media offers competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a collaborative and inclusive culture, encouraging continuous learning and development. Employees have opportunities to work on meaningful projects that have a real-world impact, contributing to the betterment of communities across the country.