Executive, Performance Marketing
The Executive, Performance Marketing role at WPP Media focuses on platform activation across Social, Search, and Programmatic media channels. This position is integral to executing aligned media strategies, optimizing campaigns, and ensuring that media efforts meet specific objectives. The successful candidate will collaborate closely with internal teams, including strategic planners, performance media buyers, and analytics professionals, to deliver cohesive and effective media planning and execution.
Key responsibilities include developing media plans in partnership with the planning team, monitoring and optimizing ongoing campaigns for maximum performance, and providing insightful reports with recommendations for future strategies. The role also involves managing budgets and timelines for various media campaigns, translating complex media concepts into understandable language for clients, and building strong client relationships through regular communication and exceptional service. Staying updated on the latest trends and technologies in Social, Search, and Programmatic media is essential, as is implementing A/B testing frameworks to refine strategies and ensure compliance with platform-specific guidelines.
Candidates should have a strong background in digital planning and execution, particularly in Social, Search, and Programmatic media, with 0-1 years of relevant work experience in digital planning and performance marketing. Excellent analytical skills focused on data-driven decision-making are required, along with proficiency in various data and analytics tools such as GA4, MMP, CAPI, and CRM Integration. Hands-on experience with major ad platforms like Google, Meta, TikTok, and DV360 is expected, and knowledge of non-biddable digital platforms is a plus. A test-and-learn mindset to drive innovation, the ability to work independently and manage multiple projects simultaneously, strong technical skills, attention to detail, and excellent problem-solving abilities are also important. Good interpersonal skills to build client and media partner relationships, as well as the ability to work collaboratively with multi-functional teams, are essential.
While specific compensation details are not disclosed, WPP Media offers a hybrid work environment with four days in the office, providing flexibility and work-life balance. Employees have access to professional development opportunities, in-office events, and employee resource groups, fostering a supportive and engaging workplace culture.
WPP Media is the AI-driven media operating unit of WPP, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, the company ensures clients have clear insights into where, how, and why their media investments are working. WPP Media values a culture of collaboration, optimism, and extraordinary performance, providing employees with opportunities for growth and development in a dynamic and innovative environment.