Executive, Social
The Executive, Social role at WPP Media is an entry-level to early-career position focused on the activation and optimization of paid social media campaigns. As part of the Wavemaker team, a division within WPP Media, the role involves working with various clients to reshape consumer decision-making and experiences through media, content, and technology. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Key responsibilities include supporting the setup, activation, and day-to-day management of paid social campaigns across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest, LinkedIn, and X, depending on client requirements. The role also involves monitoring campaign performance, implementing optimizations under guidance from senior team members, and ensuring all activities follow platform best practices and WPP Media governance standards. Additionally, the Executive, Social will assist in creating performance reports, analyzing campaign data to identify insights, and maintaining accurate campaign documentation.
Candidates should have experience in paid social, digital media, or a relevant marketing role, with a strong interest in social media platforms and digital advertising. High attention to detail, excellent organizational skills, and confidence in working with numbers and performance data are essential. Strong communication skills and a collaborative mindset are also important. Hands-on experience with platforms like Meta Ads Manager or TikTok Ads Manager, as well as platform certifications, are desirable but not mandatory.
WPP Media offers a comprehensive benefits package, including competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters an inclusive culture with various employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Joining WPP Media provides an opportunity to be part of a global media collective that values creativity, collaboration, and innovation. The company emphasizes professional growth and development, offering employees access to extensive global networks to pursue their passions and build vital professional connections.