Expert Lead Data Strategy (Mensch)
The Expert Lead Data Strategy (Mensch) at WPP Media is a pivotal role responsible for developing and implementing advanced data strategies to address client challenges in data and technology. This position involves leading project teams, collaborating closely with Data & Tech resources, AdTech managers, and various stakeholders to design and execute effective data-driven solutions.
Key responsibilities include the strategic development of complex data strategies and the necessary AdTech infrastructures to optimize client media activities. The role also entails crafting innovative concepts for the collection, storage, and activation of first-party data, ensuring consumer trust and data privacy are maintained. Additionally, the Expert Lead identifies and integrates leading data assets to enhance client data capabilities and supports the seamless incorporation of data signals into media and creative strategies throughout the planning and activation processes.
Candidates should possess a degree in business administration, computer science, information systems, or a related technical field. A minimum of eight years of experience in digital marketing, AdTech consulting, or a related area is required. In-depth knowledge of AdTech and data strategies, along with a solid understanding of data privacy regulations, is essential. Strong communication and presentation skills are necessary to effectively convey complex technical concepts, and fluency in both German and English is expected.
WPP Media offers a comprehensive benefits package, including flexible working hours, remote work options, 30 vacation days plus an additional flexible day, health services, attractive retirement plans, and mental health awareness days. Employees also have access to various training programs, internal career development opportunities within the WPP network, and additional perks such as employee discounts, job tickets, and wellness programs.
The company fosters a culture of diversity and equal opportunity, welcoming individuals from all backgrounds. WPP Media invests in its employees' growth and development, providing access to a global network for learning and advancement in marketing and advertising. Regular internal events and employee resource groups promote collaboration, inspiration, and the celebration of collective successes.