Global Lifecycle Marketing Manager, New Verticals

The Global Lifecycle Marketing Manager, New Verticals at Wolt is a pivotal role focused on enhancing customer engagement and retention across emerging business areas. This position is integral to Wolt's mission of expanding its delivery services beyond restaurants, aiming to become the preferred platform for a wide range of consumer needs.

Key responsibilities include developing and executing strategic programs and communications to boost customer retention and engagement. The role involves managing the setup and monitoring of various marketing programs, including ad hoc, triggered, and transactional initiatives. Additionally, the manager will test and schedule communications across multiple channels such as email, SMS, push notifications, and in-app messaging, while also overseeing reporting dashboards to monitor trends and make data-driven recommendations.

The ideal candidate should possess experience in lifecycle, CRM, email, or other customer engagement marketing roles. Hands-on experience with CRM tools, including email service providers and marketing automation platforms, is essential. A basic understanding of analytics tools, HTML, and data visualization platforms is also required. Familiarity with email and CRM best practices, including contact strategies, targeting, segmentation, A/B testing, and performance analysis, is crucial.

Wolt offers a high-impact role with the opportunity to shape the scaling of key verticals and consumer cohorts. The position allows for defining direction, building roadmaps, and leaving a lasting mark on one of the company's most exciting growth areas. The role also involves driving planning, optimization, and experimentation for a fast-evolving part of the business, turning ideas into measurable impact.

Wolt fosters a dynamic and inclusive company culture that values innovation and collaboration. Employees are encouraged to take ownership, develop themselves, and work alongside friendly, humble, and ambitious colleagues. The company is committed to growing and empowering a more inclusive community within the organization, industry, and the cities it serves.