Global Marketing Manager (Maternity Leave Replacement)
As a Global Marketing Manager at Similarweb, you will oversee the marketing strategy and deliver campaigns for the company's core solution, Web Intelligence. This role involves planning global marketing programs to drive awareness and create a pipeline to support product growth. You will report to the Director of Product Marketing, Marketing Solutions.
Your key responsibilities will include developing and implementing both short and long-term marketing strategies to increase brand awareness, lead generation, and pipeline creation. You will design and deliver highly effective campaigns to support product releases, business needs, or conversion optimization. Additionally, you will partner with field marketing programs to execute marketing campaigns in various regions and measure and analyze their effectiveness, adjusting strategies accordingly. Collaborating closely with product marketing, content, and design teams, you will create compelling collateral for Similarweb's offerings.
The ideal candidate will have at least 3 years of experience in a similar marketing role within a SaaS B2B company. You should be a strategic thinker with the ability to build and execute comprehensive marketing plans. An action-oriented approach, effective organizational skills to manage multiple projects in a fast-paced environment, and proven experience in identifying target audiences and leading cross-channel marketing campaigns are essential. Numerical literacy and staying up-to-date with the latest trends and best practices in digital marketing and measurement are also required.
Similarweb offers competitive compensation packages and places a strong emphasis on community, with regular team outings and happy hours. The company encourages open dialogue and empowers employees to bring their ideas to the table, providing resources to take initiative and create meaningful change within the organization. There are ample opportunities for career growth, with tools and support available for those interested in advancing to leadership positions or transitioning into different departments.
The company fosters a culture of inclusivity and mutual respect, striving to create a workplace that reflects the diverse communities it serves. Employees are empowered to bring their full, authentic selves to work, contributing to a more global, diverse, and digital world.