GOC | Senior Paid Social Media Specialist (Planning)

As a Senior Paid Social Media Specialist (Planning) at WPP Media's Global Operations Centre (GOC) in Poland, you will collaborate with teams across the United States, Europe, and Asia to deliver high-impact solutions in a multicultural environment. This role involves active participation in touchpoint strategy preparation and media plan creation for platforms such as META, TikTok, and Snapchat, ensuring alignment with agreed strategies.

Key responsibilities include preparing media plans, sharing asset specifications and delivery templates, generating naming conventions, and preparing trafficking sheets for applicable touchpoints. You will act as a point of contact for urgent client requests alongside the manager, oversee proper campaign implementation, deliver reports to clients, and provide optimization feedback. Additionally, during peak periods, you may support the activation team with campaign setup as needed.

The ideal candidate will have fluency in English and over three years of experience in planning and managing Meta Ads campaigns, with experience in other platforms considered a bonus. Strong analytical skills and a natural affinity for numbers are essential, along with the ability to analyze raw data and develop actionable recommendations. Adaptability and flexibility to meet changing goals and priorities, as well as proficiency in Microsoft Excel and Google Sheets, are also required. Candidates should be eager to work directly from Poland.

WPP Media offers a comprehensive benefits package, including access to internal learning platforms, certifications, and training sessions, life insurance, medical care, and a sports card in Medicover. Additional benefits include funding for English language learning and an employee mental health awareness day. The company fosters a collaborative and inclusive culture, providing opportunities for professional development and growth within a global network.