Group Head - Digital
The Group Head - Digital at WPP Media is responsible for leading the development of digital media strategies and overseeing high-level client engagements. This role involves driving strategic initiatives, mentoring teams, and ensuring seamless collaboration across all strategic units to deliver impactful media solutions. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
Key responsibilities include developing and executing digital marketing campaigns, managing client relationships, and leading teams to achieve business objectives. The Group Head will plan and manage all digital marketing activities, including social media and display advertising campaigns, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Additionally, the role involves identifying trends and insights, optimizing spend and performance based on the insights, and collaborating with internal teams and external partners.
The ideal candidate should have at least 6 years of experience in media strategy, planning, execution, or account planning. A strong grasp of current digital ecosystem, platforms, and strategies is essential. The candidate should be comfortable making and presenting annual and quarterly media strategies and plans, possess strong analytical skills and data-driven thinking, and have experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Excellent communication and presentation skills are also required.
WPP Media offers a dynamic work environment with opportunities for professional growth and development. Employees can tap into the global WPP Media and WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. The company fosters a culture of respect and inclusion, ensuring everyone feels they belong and has the same opportunities to progress in their careers.