Growth Marketing Analyst
The Growth Marketing Analyst at Wellhub will be instrumental in engaging and retaining paid subscribers across the US and Canadian markets. This role focuses on developing content that guides users through their customer journey, encourages family member additions, and identifies top users to launch the company's first ambassador programs. The analyst will collaborate with cross-functional teams to develop, test, and scale lifecycle strategies across email, in-app, push, and SMS channels.
Key responsibilities include driving retention and upsell strategies by executing targeted marketing initiatives to increase subscriber retention and family member conversions. The analyst will lead the Ambassador Program, activating subscribers as advocates through referrals and engagement campaigns, and spearhead go-to-market strategies for new partner launches. Utilizing analytics, the role involves measuring the impact of engagement initiatives and continuously optimizing lifecycle marketing efforts through A/B testing and data-driven decision-making. Additionally, the analyst will act as a project manager for local initiatives, ensuring end-to-end execution from planning to CRM campaign execution, and oversee the creation of marketing assets, maintaining consistency across channels.
The ideal candidate holds a bachelor's degree in Marketing, Business, Analytics, or a related field, with over three years of experience in B2C marketing, CRM, or customer lifecycle management. They should have a proven track record in multi-channel CRM execution, including email, SMS, in-app, and push notifications. Excellent analytical skills and a data-driven approach to testing and optimizing customer retention strategies are essential. Hands-on experience with CRM tools, ideally Braze or equivalent, lifecycle marketing, marketing automation platforms, and data analysis techniques is required. Strong attention to detail and the ability to collaborate effectively with cross-functional teams are also important.
Wellhub offers a dynamic work environment that values wellbeing, collaboration, and diverse perspectives. Employees are encouraged to bring their passion and creativity to push boundaries and create real impact. The company provides opportunities for professional growth and development, fostering a supportive environment where team members can thrive.