Growth Marketing Manager, B2B
ABOUT THE ROLE
Counsel Health is seeking a high-caliber, analytically minded Growth Marketing Manager, B2B to help build and scale our enterprise growth engine. This role sits at the intersection of product marketing, content strategy, and performance marketing, and is designed for someone who thrives at translating complex healthcare technology into compelling narratives that drive measurable growth.
You will partner closely with Sales, Clinical, AI, and Product teams to develop messaging, produce high-impact content, and design campaigns that shape how Counsel communicates its value to enterprise buyers.
YOU WILL OWN
- Growth messaging and experimentation: Develop and continuously test messaging across campaigns, using performance data to refine how Counsel communicates its value.
- Content that powers distribution: Produce high-impact assets, including white papers and case studies, that fuel demand generation, outbound sales efforts, and brand awareness.
- Enterprise channel optimization: Own experimentation and optimization across key B2B growth channels, including LinkedIn Ads, outbound sales messaging, and media partner campaigns.
WHAT YOU’LL DO
- Growth campaign execution: Design and execute campaigns targeting enterprise buyers. You will run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
- Sales enablement content: Create assets that support enterprise sales conversations and outbound email campaigns.
- Thought leadership content: Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care.
- Channel optimization: Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels, refining audience targeting, messaging, and creative to drive engagement and pipeline growth.
- Data-driven storytelling: Use product data, industry insights, and performance analytics to c...