Growth Marketing Manager
Baselayer is seeking a Growth Marketing Manager to lead and execute experiments across paid, owned, and earned channels, aiming to generate a qualified sales pipeline. The role involves planning, launching, and optimizing campaigns targeting risk, compliance, and fraud leaders at banks, credit unions, and fintech companies. This position reports to marketing leadership and collaborates closely with Sales, Product Marketing, Design, and Revenue Operations. The ideal candidate will be hands-on, managing budgets, testing roadmaps, and reporting directly on pipeline and revenue outcomes.
Key responsibilities include managing programs across paid channels like LinkedIn and Google Ads, owned channels such as email and the website, and earned channels including social media and partnerships. The Growth Marketing Manager will build and execute account-based advertising programs in partnership with Sales, oversee budget allocation across channels, and launch initiatives like retargeting and content syndication to support the entire buyer journey. Additionally, the role involves running structured testing across various channels and collaborating with Design and Product Marketing to refine creative and messaging strategies.
Candidates should have experience in campaign tracking, UTM standards, conversion events, and offline conversion synchronization between ad platforms and HubSpot. They must be capable of reporting on key metrics such as Customer Acquisition Cost (CAC), cost per opportunity, pipeline sourced and influenced, and Return on Ad Spend (ROAS), providing clear recommendations for optimization. Collaboration with Revenue Operations to build trusted attribution and funnel reporting is also essential.
The position is based in New York City and requires full-time in-office presence. Compensation includes a salary range of $120,000 to $150,000, plus bonus and equity. Benefits encompass flexible paid time off, full coverage of health, dental, and vision premiums, a 401(k) plan with company match, HSA contributions, a monthly gym stipend, and a lunch stipend.
Joining Baselayer offers the opportunity to be part of a growing team dedicated to solving significant challenges in the financial sector. Employees are encouraged to take ownership, make an immediate impact, and contribute to reshaping how the economy assesses business relationships. The company values deliberate movement, direct communication, and a deep commitment to quality, fostering an environment where each team member's work matters from day one.