Growth Marketing Specialist

Lightspark is building the open payment protocol for the Internet making money move like data: instantly, globally, and without friction. With enterprise tools like Grid, Node, and Spark, businesses can send and receive money instantly, securely, and at a fraction of the cost, anytime, anywhere. Lightspark is headquartered in Los Angeles, California, but serves the world.

We're looking for a Growth Marketing Specialist to get Lightspark in front of the right people at the right time. You're an AI-native marketer who moves fast, experiments constantly, and knows how to drive pipeline. You own the full top-of-funnel: SEO, social, outbound, paid media, content, and website conversion. You don't wait for a brief, you spot the opportunity and go.

WHAT YOU'LL BE DOING

- Develop and execute an organic search strategy that positions Lightspark as the authority in real-time payments and financial infrastructure. Write, commission, and optimize content that ranks and converts.

- Own Lightspark's social presence across LinkedIn, X, and beyond. Build a consistent voice, grow our audience, and turn followers into prospects.

- Design and run multi-channel outbound programs targeting the right decision-makers at financial institutions, fintechs, and enterprise partners.

- Plan, launch, and optimize paid campaigns across search and social. Know your CAC, your ROAS, and when to scale or cut.

- Partner with the web team to improve landing pages, CTAs, and conversion flows. Turn traffic into leads.

- Build dashboards, track performance, run experiments, and report on what's working. You make decisions with data.

WHAT WE ARE LOOKING FOR

- 3–5 years of growth or demand generation marketing experience, ideally in B2B SaaS, fintech, or developer-focused products

- Hands-on experience with SEO tools (Ahrefs, Semrush), paid platforms (Google Ads, LinkedIn), and marketing automation (HubSpot, etc.)

- Fluency with AI tools you use them to move faster, write better...